A Smirnoff Ice ad campaign is being investigated by watchdogs after a bicycle manufacturer complained its image had been damaged.

Dahon California objected to a poster promoting the RTD’s launch into cans because it showed an image of its folding bike besides a can of Smirnoff Ice and the caption ‘Aluminium is a precious resource. Use it wisely’.

The ad also featured a tick for approval below the can of Smirnoff Ice but a cross by the bike. Dahon is arguing that the ad suggested it was a “waste of aluminium” and has filed a complaint with the Advertising Standards Authority.

Paul Flanagan, commercial PR manager at Diageo, said: “This campaign was intended to be humorous in a way that would engage our target consumers, primarily males aged 18-24.”

The ASA said it would make a ruling in the next few weeks.

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