Jusfruits, which will be on shelf in selected Tesco and Sainsbury outlets from next month, are the first adult-oriented products in the company's Fruit Bowl range. Available in Apple & Strawberry, and Apple, Mango & Passion Fruit combinations, as well as Apple, Apricot, Grape & Cherry, the new arrivals come in an 80g yogurt pot-style format at a recommended price of 49p.
They contain 100% fruit with no added sugar, colour or flavourings. The company claims each pot is equivalent to two of the recommended five a day portions of fruit and vegetables. Instore sampling is planned.
The two-year-old company specialises in kids' snacks and its other products include Fruit Bowl School Bars and Fruit Flakes.