A rival to Wilkinson Sword, Sterling Four, is also bringing out a disposable triple blade razor ­ the Super-Max 3. Supported by a £2m marketing campaign, Super-Max 3 has a man’s version (rsp £2.49 for four, £4.25 for eight) and a women’s version (rsp £2.49 for a four pack). The brand is already a top seller in the US market. {{MARKETING - P&P }}