Premium soft drinks brand Bottlegreen has tied up with Grand Marnier for a summer campaign including the creation of a new cocktail.
The Grand Esprit cocktail will be promoted to bars and pubs across the UK, as well as through a press push and an in-store promotion on Grand Marnier neck collars. "By partnering with Grand Marnier we can introduce new consumers to the Bottlegreen brand and to our elderflower cordial," said marketing director Andrew Mallinson.
The national and consumer press ads will run throughout summer and be supported by a website, dual-branded recipe cards and bar menus. A sampling campaign is targeted to reach 100,000 consumers through events such as the BBC Good Food Show.