Gale’s is moving into squeezy packaging with the addition of speciality ranges. A new Everyday Better Blended Speciality range comprises Rich & Aromatic, Sweet & Mellow, Subtly Fruity and Delicate Velvet (rsp: £1.99) while a Speciality range has two variants: Clover and Acacia (rsp: £2.29).
The company has introduced squeezy bottles for its Everyday and Everyday Better Blended Speciality ranges. The Speciality honeys will come in glass jars.
Gale’s is hoping the innovation will encourage consumers to trade up in the honey sector. In January, The Grocer announced that sales of honey overtook marmalade for the first time as consumers switched to premium honey.