Wilkin and Sons has launched a new range of fruit spreads with no added sugar.
The Tiptree-based jam maker said that the innovative spreads had been sweetened using grape juice, a new technique which had taken them over two years to develop.
Ian Thurgood, sales director, said: “We have high hopes for the product, we’d been disappointed with other sweetners in the past but with this we have spent a lot of time on getting it right.”
The range of seven products includes everything from cherry to strawberry and apricot to orange.
Thurgood said the company was now looking for listings and was talking to the multiples.
In the meantime, he said the company’s trademark strawberry jam, created from the rare Little Scarlet variety, would be available in July.
He said the crop was looking strong, but added the company still only had enough fruit to make six months’ worth of jam, up on last year’s four months.