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Interbrew UK’s new boss Steve Cahillane pledges to boost Stella Artois’ brand equity in the face of the discounting crisis in beer. Rosie Davenport reports Since moving from the US to take the top job at Interbrew in the UK and...
Tesco’s exclusive deal with Michelob Ultra could herald a revival of low-calorie beer. Rosie Davenport reports A few years ago brewers launched into the “light” beer market thinking it was a no-brainer. Unfortunately, the consumers...
Rosie Davenport Coors Brewers has outlined its ambitions to fight Stella Artois for the crown of the premium beer market. Coors is focusing on Grolsch's quality and distribution in both the off and on-trades as well as a solid pricing policy...
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