Budweiser is giving consumers the chance to win VIP FA Cup Final tickets as part of a move to celebrate its sponsorship of the football event.
The major on pack promotion appears on 11 different Budweiser bottle and can packs in the off-trade and gives consumers the chance to win tickets until 26 April.
Shoppers are required to download a Budweiser app to their smartphones. Once packs or bottles are scanned, a video then plays confirming whether have won or not.
The top prize includes entry to the exclusive VIP Bud Club hospitality area on Cup Final day, but gifts such as Budweiser bottle openers, limited edition kit bags and footballs and Budweiser pint glasses are also being given away.
“Our latest promotion is part of Budweiser’s commitment to bringing the FA Cup closer to the people that make is special, by giving them the chance to experience the incredible buzz of final,” Budweiser’s UK marketing director Iain Newell said.