Company: Cadbury’s The Natural Confectionery Company
Rsp: 50p
Competition: Nestlé Rowntree’s Randoms, Haribo
The sell: The new format will extend the brand’s reach to young families and adults

The consumer
These taste really nice and I liked putting two together to make different flavours but I didn't get many different colours in my packet. I think there should be more shapes too. I don't think the packet is very good - it should have more pictures to show you what is inside. I might buy them again I liked them more than Haribo but not as much as Rowntree's Randoms. Three stars (out of five)
Arron Bamford, aged 8, Shoreham-by-Sea

The expert
I was pleasantly surprised by the Guzzle Puzzle product. There have been previous attempts at magical confectionery, with mixed results, but these sweets fulfil the mathematical promises on the packet and the premise is clear and easy to understand. The fun nature of the product is reflected in its packaging; it is engaging through its use of bright and bold eye-catching colours. I think the sweets will be a real success, especially with children. Pricing is competitive. Four stars
Jacqueline Claughton, impulse buying manager, Morrisons

The Grocer
The toned-down branding of this product seems more geared towards additive-avoiding mums than their kids. It might sell well in the supermarket but I would question whether it will become the pocket-money product of choice in such a noisy category. The mixing of shapes and flavours is fun but limited and has been better executed by Jelly Beans' more extensive menu. Two stars
Elinor Zuke, reporter