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The Brazilian tipple a citrus-flavoured cacha a aims to extend the appeal of cacha a drinks outside its caipirinha cocktail heartland.
The single-portion blocks of coffee would appeal to the one in four UK instant coffee drinkers who think ground coffee is “too difficult to make”
Kabuto Noodles is a samurai-themed pot snack, which has been designed to “inject a bit of fun and life into a known product”, much like Innocent and Gü have done in their respective categories.
The freeze-dried fruit crisps are aimed at plugging a gap for more flavourful fruit crisps.
The premium-priced sauces are aimed at encouraging current pasta sauce users to trade up, as well as recruiting new users from the brand’s restaurants.
Nestlé predicted the new bar would meet a consumer preference for lighter, portionable bars over larger “gut fill” bars such as Mars and Snickers.
The shape of the bottle is interesting and the colour gives it instant shelf appeal, but the fact that it doesn't say Limoncello on the label might mystify potential buyers as to what is in the bottle.
Galaxy Frothy Top product will enable consumers to create the luxury of a coffee shop experience in their own lounge, claims Mars
The revamp of the brand, including the addition of a black bottle, will help firmly position the tipple as a premium spirit, claims Blavod.
Crabbie’s Mulled Ginger Wine offers a festive option for consumers looking to trade up to an indulgent premium product, claims Halewood.
Findus is positioning the range as “fresh food, frozen” and said the NPD would create an entirely new sub-category of premium, frozen ready meals.
R&R is expecting Potz to plug a gap for a more everyday ice cream treat that can also rival premium tubs from the likes of Ben & Jerry’s through to Häagen-Dazs.
Ready-to-serve cocktails that take the hassle out of making them from scratch, but still claim to taste like the bar-made version, owing to natural fruit content.
Unashamedly indulgent, Lovetub was launched to meet a market opportunity for a pudding that can be eaten while slouched on the sofa, as an alternative to ice cream
Treasury says the new tipple will plug a gap in the growing South African wine category for a contemporary premium-quality brand at an affordable price.
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