All Acid Test articles – Page 14

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  • SALTO
    Acid Test

    Acid Test: Salto

    2011-02-19T00:00:00Z

    The Brazilian tipple a citrus-flavoured cacha a aims to extend the appeal of cacha a drinks outside its caipirinha cocktail heartland.

  • DOUWE EGBERTS AROMETTES
    Acid Test

    Acid Test: Douwe Egberts Aromettes

    2011-02-12T00:00:00Z

    The single-portion blocks of coffee would appeal to the one in four UK instant coffee drinkers who think ground coffee is “too difficult to make”

  • KABUTO NOODLES
    Acid Test

    Acid Test: Kabuto Noodles

    2011-02-05T00:00:00Z

    Kabuto Noodles is a samurai-themed pot snack, which has been designed to “inject a bit of fun and life into a known product”, much like Innocent and Gü have done in their respective categories.

  • O SO NATURAL CRISPS
    Acid Test

    Acid Test: O! So Natural Fruit Crisps

    2011-01-29T00:00:00Z

    The freeze-dried fruit crisps are aimed at plugging a gap for more flavourful fruit crisps.

  • PIZZA EXPRESS PASTA SAUCE
    Acid Test

    Acid Test: Pizza Express sauce

    2011-01-22T00:00:00Z

    The premium-priced sauces are aimed at encouraging current pasta sauce users to trade up, as well as recruiting new users from the brand’s restaurants.

  • AERO CARAMEL
    Acid Test

    Acid Test: Aero Caramel

    2011-01-15T00:00:00Z

    Nestlé predicted the new bar would meet a consumer preference for lighter, portionable bars over larger “gut fill” bars such as Mars and Snickers.

  • Acid Test

    Acid Test: Limoncé

    2011-01-08T00:00:00Z

    The shape of the bottle is interesting and the colour gives it instant shelf appeal, but the fact that it doesn't say Limoncello on the label might mystify potential buyers as to what is in the bottle.

  • GALAXY FROTHY TOP
    Acid Test

    Acid Test: Galaxy Frothy Top Hot Chocolate

    2010-12-18T00:00:00Z

    Galaxy Frothy Top product will enable consumers to create the luxury of a coffee shop experience in their own lounge, claims Mars

  • BLAVOD NEW
    Acid Test

    Acid Test: Blavod

    2010-12-11T00:00:00Z

    The revamp of the brand, including the addition of a black bottle, will help firmly position the tipple as a premium spirit, claims Blavod.

  • CRABBIES MULLED GINGER
    Acid Test

    Acid Test: Crabbie’s Mulled Ginger Wine

    2010-12-04T00:00:00Z

    Crabbie’s Mulled Ginger Wine offers a festive option for consumers looking to trade up to an indulgent premium product, claims Halewood.

  • FINDUS FRESHER TASTE
    Acid Test

    Acid Test: Findus Fresher Taste

    2010-11-27T00:00:00Z

    Findus is positioning the range as “fresh food, frozen” and said the NPD would create an entirely new ­sub-category of premium, frozen ready meals.

  • ROLO POTZ
    Acid Test

    Acid Test: Rolo Potz

    2010-11-20T00:00:00Z

    R&R is expecting Potz to plug a gap for a more everyday ice cream treat that can also rival premium tubs from the likes of Ben & Jerry’s through to Häagen-Dazs.

  • VNC COCKTAILS
    Acid Test

    Acid Test: VnC Cocktails

    2010-11-13T00:00:00Z

    Ready-to-serve cocktails that take the hassle out of making them from scratch, but still claim to taste like the bar-made version, owing to natural fruit content.

  • LOVETUB FARMHOUSE FARE
    Acid Test

    Acid Test: Lovetub by Farmhouse Fare

    2010-11-06T00:00:00Z

    Unashamedly indulgent, Lovetub was launched to meet a market opportunity for a pudding that can be eaten while slouched on the sofa, as an alternative to ice cream

  • WAGON TREE CHENIN BLANC
    Acid Test

    Acid Test: Wagon Tree Chenin Blanc

    2010-10-30T00:00:00Z

    Treasury says the new tipple will plug a gap in the growing South African wine category for a contemporary premium-quality brand at an affordable price.