Heinz has announced its Big Soup brand is to sponsor rugby league’s 2011 Gillette Four Nations and Engage Super League.
Heinz has bowed to health campaigners – at the expense of angering traditionalists – by cutting the salt in HP Sauce by almost 40%. The US manufacturer announced yesterday it had reduced the amount of salt in the fry-up staple from 2.1g per 100g serving to just 1.3g.
Heinz has launched a new TV ad for its microwaveable meal range ‘Heinz Pasta Pouches’. The 30-second commercial, which first aired yesterday, aims to drive awareness and sales of the range which launched in July and will be backed up by 10 second cut downs.
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