It is backing the range with activity totalling £14m throughout the year and has already spent £3m on January's two-week Feel better or your money back' challenge.
Sugar confectionery specialist Haribo is extending its Maoam chew brand by introducing 180g bags of Mao Mix. Combining chews with Minis, Joystixx and Pinball sweets, the bags retail at 99p.
The 18-month old brand is currently on TV screens until the end of this month, with an ad featuring the world in-line skating champion being shown on seven youth-oriented channels.
Topps UK has launched Juicy Drop Pop, a fizzy-tasting candy stick with its own supply of flavour-boosting liquid in a drop-top dispenser.
Backing comes in the form of four weeks' advertising across kids' TV stations, which the company estimates will reach nearly 70% of its target audience.
Traditional dishes such as sausage and mash and cottage pie will sit alongside Indian, Chinese and Italian recipes in Londis' new eight-variant chilled ready meals range.
Supplied by Propak, each has a 14-day minimum shelf life and comes in packs of four. The group plans to add another 10 products to the range later in the year.
Bernard Matthews is hoping its wizard-shaped, turkey Spellbinder Slices will add a touch of magic to kids' sliced meats. Targeted at three to 10-year-olds, each 100g pack has a free sticker.