Alcoholic drinks, which continues at number one for the fourth consecutive week, is clearly supported by the activity on Grölsch and Carlsberg, with both brands using a combination of multibuy offers and price promotions.
Stella Artois and Hardys also add support, with sitings gondola ends and side stacks featuring price promotions. The competition between alcoholic drinks and frozen, in second place, remains fierce with less than one percentage point separating them. The activity on frozen features a huge number of buy-one-get-one-free offers along with other multibuy promotions. Both Birds Eye and Walls, which appear in the brand chart this week, help the category to maintain its position. Just outside the chart, McCain and Youngs contribute to its success.
Soft drinks and household maintain the same positioning; however, the competition between the two increases with the activity on such brands as Coca-Cola being offset by promotions on Fairy and Daz.