If the way to a man's heart is through his stomach, the surest route to a girl's pants is via the ballet.

That's the message from Häagen-Dazs, the substitute for sex so beloved of cat-keeping single women. Give her some culture, stuff her full of calories then whip out your spoon and her weight-based self-loathing will take care of the rest.

The winking use of the song Open Up Your Door is as about as subtle as a sack of sledgehammers, but it's still a sweet tune and the ad itself - with its poetic scenes of anorexic Russians dressed as swans in slippers - is all rather lovely.

True, an element of the artistry is lost because of some inane and utterly superfluous captions expressing heart-rending romantic sentiments such as "hi" and "wow".

It's more Ben & Jerry than Romeo & Juliet but then, unlike true love, the course of melted ice cream does sometimes run smooth.