In the decades since, Tony the Tiger and the rabid Coco Pops monkey continued to peddle cereal while the jackbooted Weetabix hard-men faded from memory.
Ignoring the new orthodoxy of 80s nostalgia, Weetabix overdubs live-action animals to plug its new FSA-friendly chocolate-flavoured creation. With more regional accents than a One Show special, the critters' lightning-fast chatter is near-impossible to follow though maybe easier for hyperactive youngsters weaned on the sort of Saturday morning TV that induces photosensitive epilepsy in most adults.
It's irritating, confusing and, with a mangy dog that's positively pining for a one-way trip to the vet, vaguely threatening. Bring back the walking rusks, fascist connotations or not.
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