Adams Foods is rolling out a Smurf on-pack promotion on its Mu Cheddar to celebrate its tie-up with Sony’s The Smurfs 2 movie.
Packaging hit stores this week ahead of the movie’s launch on 31 July. Adams hopes the promotion - and a £2 price point across all Mu Cheddar blocks - will win over new shoppers.
The promotion will offer the chance to win one of four Smurf toys daily for 85 days. Support will include a microsite, press ads, PoS and PR.
- Hot Topics
- Coronavirus
Close menu
- Home
- Buying & Supplying
- Stores
- Channels
- Finance
- People
- Reports
- Events
- Jobs
- Subscribe
Adams Foods' Mu Cheddar links up with The Smurfs 2
By Richard Ford2013-07-14T14:11:00+01:00
Related articles
NewsGrated cheese: Adams aims for added value with Crumbles
2014-03-23T09:01:00
Adams Foods is launching two new range extensions for its Pilgrims Choice brand…
- News
Arla warns against Brexit overconfidence following food sector’s coronavirus resilience
2020-07-15T11:38:00Z
A deal that minimised tariffs and non-tariff barriers would be the “only way to meet demand” after the Brexit transition, it warned
- News
Müller quits Dairy UK over high cost of membership
2020-07-14T14:31:00Z
The dairy giant said it had been ‘unable to reconcile the cost with the benefit received’ from membership of the industry body
Sign in to comment on this article
Not logged in before? Register for FREE guest access today.
You will be able to:
- Read more stories
- Receive daily newsletters
- Comment on stories
No comments yet