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Britvic is putting the fizz back into fizzy drinks with an aerosol-powered Tango that squirts soft drink into the consumer s mouth. Turbo Tango (rsp: 1.60), which features nitro-fuelled aerosol technology to deliver a foamy blast of orange , is aimed at teenagers.
Tango has declared itself to be the fastest-growing fizzy fruit drink. In the past year, sales of the Britvic-owned soft drink have risen 9% to £25m [Nielsen MAT to 3 October, 2009] compared with a 17.1% drop to £23.1m in the year to 4...
Tango is trying to regain its edgy appeal with a new Banksy-style look targeting the lads' market. After several years trying to woo mums, Britvic has given the soft drinks brand a stencil-art makeover in an attempt to re-engage with its...
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