Rising offal sales have provided further evidence of the increasingly adventurous British palate.

Sales of offal - less premium cuts of meat such as tripe, tail, tongue, liver and kidney - have risen 67% in the last five years [Mintel], to a market value of £62m.

Affordable prices and celebrity chef endorsement were driving sales, a Quality Meat Scotland spokesman said. Producers were also benefiting as they could make fuller use of animal carcases, and turn a disposal cost into a sellable product, he added.

QMS has developed offal recipe leaflets to help generate further interest.