Sign in to comment on this article
Not logged in before? Register for FREE guest access today.
You will be able to:
Stilton's stuffy image is to receive a makeover with a new campaign to reposition it as an everyday essential food ingredient. The campaign, run by the Stilton Cheesemakers' Association, aims to promote the consumption of Stilton outside the...
Chewits is getting a redesign to boost its appeal among older children and reverse a 17% sales slump. The updated packs, rolling out in April, will feature an older-looking Chewie, the brand’s mascot, and supplier Leaf UK hopes the new image...
Wine producer Freixenet is relaunching its portfolio with new livery to bring the brand up-to-date.
The art nouveau logo has been reworked to make it more contemporary and the text uses classic, easy-to-read typography. The new-look bottles also...
Site powered by Webvision Cloud