Mr Kipling's new image is unveiled this week in a TV campaign which forms part of a £5m brand redesign. GIllette's £2.1m TV and radio campaign to back its Mach3 money back guarantee promotion kicked off this week. Men Behaving Badly's Caroline Quentin continues to play an angel unable to resist Kraft's Philadelphia in an ad that broke this week. It's the first of three in a £1.7m campaign. {{MARKETING - P&P }}