Aliens have beamed down to front a £9m campaign for Lever Fabergé's Persil Capsules. GlaxoSmithKline's Lucozade Energy ­ rebranded as Larazade in the run up to the Tomb Raider film in July ­ is backed by £10m of TV and cinema ads and posters. Two elderly ladies devour Coppenrath and Wiese's frozen cakes in an ad campaign which kicked off last week. Kraft is running another burst of Maxwell House's You don't have to pay a lot to get a lot' TV ad. {{MARKETING - P&P }}