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Weetabix is kicking off a new ad campaign for its Weetabix Chocolate Spoonsize cereal tomorrow to emphasise its energy credentials.
Milk is going head to head with sports and energy drinks this month in a 3.2m dairy industry marketing campaign to win over young consumers. Milk In Action aims to change the attitudes of 12 to 20-year-olds by portraying milk as a...
Red Bull is adding a twist to its marketing strategy in a new 6.3m campaign that aims to educate consumers about the relevance of energy drink consumption throughout the day and also return the brand to double-digit sales growth.
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