André Agassi fronts Wilkinson Sword’s Xtreme III’s £4m terrestrial and satellite TV campaign which kicks off on May 26. KP Mini Cheddars’ new Smokey BBQ and Tangy Salsa flavours feature in £2m worth of posters and radio ads starting this week. Two new TV ads ­ part of a £5m campaign ­ show Heinz Salad Cream as a prestige product. Radio ads follow later. Tabasco’s first TV ads, which demonstrate the sauces’ versatility, are part of a £1m marketing campaign. {{MARKETING - P&P }}