Heinz Tomato Ketchup is backed by £3m of TV ads in a four week burst from June 11 with another to follow. Three executions focus on the brand's heritage and longevity. Mars' Galaxy brand is on TV screens in two new guises ­ an ice cream bar and Galaxy Liaison. Both ads form part of an £8m spend on the brand this year. Beaujolais wines' chilled out giraffe and elephant ads return to the London Underground and to quality weekend supplements in June. {{MARKETING - P&P }}