All Marketing articles
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News
Quorn unveils new product launches, pack designs and recipes
The meat-free brand has launched a new recipe for its Cocktail Sausages
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Comment and Opinion
What can food & drink learn from beauty and fashion pop-ups?
Pop-up shops are uniquely placed to overcome many brand challenges, says James Barnes, business director & co-founder of Backlash
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News
Asda agrees to avoid making ‘ambiguous’ green claims in new deal with CMA
The CMA signed an unprecedented deal with Asda, Asos and Boohoo following greenwashing concerns in the fashion sector
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News
Lynx rolls out ‘lift & smell’ fragrance testers into Tesco and Sainsbury’s
The new activation appears on a permanent Lynx-branded bay fixture
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Profiles and QandAs
My food & drink job: Greg Brady, brand manager, Savencia
From the checkouts at Tesco to managing the Saint Agur range, Greg wants to change the British perception of blue cheese
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News
Birds Eye adds trio of frozen pasta meals to Steamfresh lineup
The innovations responded to ‘high consumer demand for convenient, easy-to-cook, tasty and nutritious meals’, said Birds Eye
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News
Müller Yogurt & Desserts launches large Frijj cartons
Shoppers will be able to purchase 950ml cartons of Müller Frijj in fudge brownie and strawberry flavours
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Comment and Opinion
Why Tesco should stick with yellow for Clubcard Prices
Yellow has been used to signify discounts and deals across the retail landscape for decades, says Will Rees-Hooper, strategy director, Design Bridge and Partners
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Comment and Opinion
Chocomel chucks everything at random ad campaign
Chocomel is looking to cover a lot of ground with its new ad
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Comment and Opinion
What we can learn from Jägermeister’s tech-driven global approach
Technology can free up teams to focus on priorities and challenges that require more creative solutions, says Harry Edmonds, creative director at Mother Design
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News
Richmond launches £2.6m ‘Good Times’ brand campaign
A 360-degree campaign spanning TV, VOD, social and out-of-home has launched to celebrate the brand’s heritage while also providing a look ahead
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News
Cauldron launches new products and packaging for veggie range
The launches come with the unveiling of a new look across its ten strong range of staple products
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News
Aldi ‘cheapest Christmas dinner’ ad misled, says watchdog
The ASA found the claims in a national newspaper ad to be misleading in a number of ways, after Sainsbury’s complained
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News
Activia launches new gut health recipe and redesigned packs
The new recipe has been designed to support a healthy gut with calcium and a mix of live cultures
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Profiles and QandAs
My food & drink job: Lici Sawyer, junior brand manager, Bol Foods
Lici explains how a degree in Spanish taught her the communication skills to land a marketing role at Bol Foods
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Comment and Opinion
Kerrygold takes John Lewis route with anthropomorphised table
The soundtrack is an emotional, slowed-down cover and the star is an anthropomorphised… table
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News
CJ Lang to use eco-friendly video walls at trade show
LED screens will replace traditional paper and vinyl marketing in a big push for sustainability
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News
Onken launches Paddy McGuinness-fronted ad push
The integrated campaign will set out to help the nation make time to ‘feed their inner happiness’ with tongue-in-cheek content featuring McGuinness
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Comment and Opinion
I spent 30 years in marketing at Unilever. Now I want to shake up the ad industry
This is the opportunity of a lifetime for advertisers to invent the future, says Sebastian Munden, chair of Ad Net Zero and chair of Wrap
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News
Poundland to play up latest ranges in new TV ad campaign
Poundland wants shoppers who may not have visited in a while to come and see how much it has evolved