Cadbury is launching the follow up to its Gorilla TV campaign this week as part of a record £17m ad push for the brand this year.

The confectionery giant hopes the Trucks campaign, which will be on air for six weeks, will replicate the success of the Gorilla ad, which generated a 9% increase in Cadbury Dairy Milk sales.

Cadbury is also revamping the range with updated packaging and new pack sizes, while the packaging for its Cadbury Milk Tray gift range is being overhauled.