Household cleaning brand Spontex is joining forces with TV cleaning personality Aggie MacKenzie.
MacKenzie will be sharing her insights with Spontex users via Facebook, YouTube and Twitter, as well as through national PR, communication and sales promotion campaigns.
“For the past 10 years cleaning has been a huge part of my life and, like Spontex, I want to make cleaning better, quicker and easier,” said MacKenzie.
“We’ve teamed up to share with the British public the best cleaning advice, hints and tips to help make light work of daily chores and inspire clever cleaning.”
The campaign seeks to position the brand as a solution for busy people who struggle to juggle home, work and family life.
Earlier in the year, Spontex reintroduced its hedgehog brand ambassador, which had spent several years in retirement. The hedgehog features in sponsorship of Sky 1 comedy Trollied starring Jane Horrocks and Mark Addy.
Spontex, part of the Jarden Corporation, has added new products to its scouring lines and gloves this year, as well as new innovations in mop and floor cleaning.