Elsewhere in the chart are Kellogg’s, Tango, Carlsberg, Grolsch and Stella Artois - predominantly re-entries from the past few weeks. The highest new entry is McVitie’s which goes straight in at number two. McVitie’s preferred promotional mechanic is clearly the buy one get one free offer which features on products in both the snacks and the cakes and biscuits categories.
The drinks categories continue at the top of the chart, enhancing their grip and increasing in store activity from a quarter to one third. The brand chart includes five drinks in the top 10.