Ainsley Harriott has put his name to three more couscous flavours, bringing his eponymous range to six.
Owner Brand Partnership has developed Moroccan Medley, Roasted Vegetable and Tabouleh Salad Style (rsp: 97p for a 200g box) in response to what it said was a growing interest in the dish. The range already features Citrus Kick, Tomato Tango and Spice Sensation variants.
Tim Robertshaw, MD at Brand Partnership, said: “Couscous is becoming increasingly popular with consumers who are seeking great-tasting, healthy food that is quick and simple to prepare.”