Organic specialist Alara Wholefoods is seeking supermarket listings for a range of three porridges.

Alara Dreamy Oats organic porridges are available in vanilla, chocolate and apple & cinnamon (rsp: £2.99/500g) in wholesalers, and the company is looking to roll out the range to the mults over the coming months.

Earlier this year, Alara launched an aphrodisiac muesli, Maca Muesli, and a five-strong Everyday range of organic free-from ­muesli. It will redesign packaging on its entire range to emphasise its organic credentials later this year and plans to develop more products with gluten-free oats, including a free-from granola. "We want to be more educational about the benefits of organic," said Alara founder Alex Smith.