TV star Ben Fogle is fronting a Barefoot Wine campaign to keep Britain’s beaches clean.

The Beach Rescue Project, run in partnership with Surfers Against Sewage, will visit 14 seaside locations between now and August and call on locals to help make beaches clean and safe.

Volunteers will receive an organic cotton T-shirt and the opportunity to try wine from the range.

Barefoot Wine marketing manager Yona Ellis described Fogle as a “great inspiration”.