Bass is planning to maintain the impetus of the end of year celebrations behind two of its brands. The latest version of the It’s a Man Thing TV advertising for Worthington goes on air this weekend.
The TV ad Race is set in a supermarket. It is part of a £10m marketing programme and will run throughout the Worthington Cup semi finals in January and the final on February 27.
Carling Premier is being supported by the second year of its link with New Musical Express. This features the NME Premier Tour of key universities this month and the NME Premier Shows on Channel 4.