Brighton Gin has unveiled a new “stocking filler” 350ml half-bottle aimed at luring more drinkers to posh gin.

The new pack was a “gift inspiration for those looking for a more generous measure than the 50ml stocking filler miniatures”, said the brand.

Rolling in to independents from 30 October (rsp: £22), the half-bottles would provide an “entry level super-premium craft gin for new gin converts”, the brand added.

Gin sales are up 13.5% to £380.5m over the past year [Kantar Worldpanel 52 w/e 21 May 2017].