Cult Swedish beer brand Pistonhead Kustom lager is eyeing the supermarkets after winning over British wholesalers.
UK distributor Proof Drinks is now in talks with the multiples having secured listings with a number of wholesalers including Makro since bringing the brand to the UK this summer.
The 4.6% abv lager is produced by Spendrups, Sweden’s largest brewer, and comes in a black can with a skull logo that has given it a strong following among music fans.
Proof Drinks initially focused on listings in music venues and support for touring bands.
The distributor plans to launch Pistonhead Crude Oil, a 30% abv liquor flavoured with liquorice and chilli, in February.