Blue Nun is hoping to cash in on growing demand for lighter wines with the launch of a range of 5.5% abv tipples.
The Delicate range, out now, comes in Sparkling White, Sparkling Rosé, Crisp Fruity White and Crisp Fruity Rosé varieties (rsp: £5.99 sparkling, £3.99 still).
At 9.5% abv, Blue Nun Original is relatively low in alcohol, but the latest launch was a natural next step, said brand owner Langguth.
The range was aimed at consumers wanting a “different style of drink under the guarantee of a trusted brand,” said export director Armin Wagner.
The launch is being supported with a national marketing push.