Absolut has launched a gift pack designed for the freezer that changes colour when the vodka has been chilled.

The gift pack – which contains five miniatures of Absolut Raspberri, Citron, Vanilia, Pears and Original – is available through the major mults (rsp: £10) and includes recipes to help consumers make cocktails.

“Everything Absolut brings to market is based on solid consumer insight,” said marketing manager Adam Boita.

In August, the company launched iPad displays in selected Tesco stores.