Wine brand I Heart is launching two limited-edition Valentine’s Day bottles.
Having launched its first limited edition, I Heart GB, to mark the Olympics celebrations, supplier Copestick Murray Wine Solutions is now rolling out I Heart You bottles of its rosé wine. One is exclusive to Sainsbury’s and one will be sold through Budgens and Londis stores. Both will be available from the week starting 21 January.
The launch was the latest plank in the company’s strategy to “become a leading brand in the UK market”, said brand manager Rachel Archer.
Launched early last year, the brand now comprises five variants: pinot grigio, chardonnay, rosé, merlot and a shiraz.