Sparkling fruit wine brand Ibiza Ice is rolling out to Amazon and Drink Supermarket this month.
Its two SKUs - White Isle with lychee, lime and watermelon, and Sunset with pomegranate - have also launched in to 62 Spar stores across Scotland, with an eye to expanding to further retailers nationwide.
Both lines have an abv of 5.5% and contain no more than 62 calories per 100ml. They come in a 100% recyclable bottle (rsp: £1.99-£3.99/330ml).
“With a naturally lower abv, we promote socially responsible drinking and hope to introduce new drinkers to the wine category as well as those who currently enjoy prosecco, fruit wine and fruit ciders,” said Ibiza Ice founder Richard Horwell. “This is a burgeoning market, which is yet to experience the same premiumisation as other wines.”
The brand had ramped up its marketing budget to £500k to accompany the launch, and planned to focus on experiential activity as well as “events that hit healthy lifestyle audiences”,