Jägermeister is launching the first brand extension in its 80-year history.

Jägermeister Spice, a 25% abv cinnamon and vanilla variant of the liqueur, will be available exclusively in Tesco from this week (rsp: £20/70cl).

Promotional activity for Spice will highlight the drink’s suitability for use in a variety of cocktails, as well as being served neat over ice, said brand owner Mast-Jägermeister.

The company said the sweeter taste profile and lower abv of Spice - already available in Germany and the US - had attracted new drinkers to Jägermeister.

“It has proved very popular among female drinkers in these markets,” added marketing director Nicole Goodwin.

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