Mast-Jägermeister has reintroduced Jägermeister Spice on a permanent basis.
The 25% abv cinnamon and vanilla version was launched exclusively in Tesco last October on a limited basis. After a period off shelves, it will roll out across major mults from this week.
Mast-Jägermeister said Spice helped the brand achieve a 28% rise in off-trade penetration [Nielsen]. Jägermeister sales are up 3.3% to £26.3m [Nielsen 52 w/e 10 October 2015].