Maxxium UK has unveiled its biggest-ever TV advertising investment with a £3.5m support package for its core brands this summer.

From August, cherry-infused bourbon Jim Beam Red Stag will be supported by music-themed TV, radio and online activity as part of a partnership with Bauer and its magazines including Q and Kerrang.

Vodka brand Stolichnaya is on screen for the first time this month, while Sourz and ready-to-drink range extension Sourz Fusionz, launched in March, are currently on screen until September.

From 1 June to 17 June, The Famous Grouse was advertised on TV outside the Christmas period for the first time in 15 years.