Percy Fox is ramping up its activity in the booming lower-abv wine category with the launch of a range under its Arniston Bay brand.
Having rolled out its 5.5% abv wine-based drink Blossom Hill Vie last month, white, red and rosé Arniston Bay drinks will be next on shelves. They will be marketed under the strapline ‘Taste The Sunshine - now with 30% less calories’.
Sales of wines with abvs of 1.2% to 5.5% are up 27% year-on-year to £38.1m, according to Nielsen’s Helen Stares.
“We’re seeing strong growth in many types of lower-alcohol drinks, as many new low-abv products are being launched and there is greater consumer uptake,” she said.