Pernod Ricard has unveiled its plans for the run-up to Christmas, including new gift packs and marketing activity.

In addition to more traditional festive activity, the company has announced a push for Chivas Regal focusing on the Diwali festival, and said it would be looking to increase the brand’s visibility in areas with large Asian communities.

It is also expanding Malibu rum with limited-edition Malibu Snowcoco in September, and the following month will be expanding its Malibu cocktail pouch range with a Blue Hawaiian.

Gift packs are also a focus, with Chivas Regal, Glenlivet, Jameson, Martell and Perrier-Jouët Champagne getting limited-edition makeovers.