Spar is kicking off its annual wine festival promotion from late March.

The retailer will be offering 25% off selected world wines in its core range from 29 March until 23 May, covering 76 SKUs including 18 Spar lines and 10 exclusives.

Spar hoped to increase awareness of the range and boost sales by 15% on last year, said wine trading manager Charlie Craven.

“We want to improve the quality perception and depth of our wine range and send out a strong, simple price message,” he said. “This year is particularly exciting as we are launching some new lines we are particularly proud of.”

Spar-brand wine sales grew 18.5% during last year’s promotional drive.