Spitfire ale is joining forces with men’s health charity Movember, which encourages men to raise money by growing a moustache in November.
The Shepherd Neame brand will roll out a limited-edition Union Jack and moustache label.
It is also launching the Spitfire Ale Squadron Challenge, which asks men to form a squadron with friends. The one raising the most will win the Spitfire Trophy. Individuals can also win prizes by uploading photos to Facebook.