Premium German beer Warsteiner is ramping up its UK activity with PGA sponsorship and an on-pack promotion.

It has been named official beer supplier to the PGA Championship at Wentworth in May, the first in a string of PGA European Tour sponsorships planned for the brand, and this month rolled out a neck-hanger competition offering VIP trips to Wentworth.

“We see the UK as a key growth market,” said Warsteiner International sales and marketing director Marc Büker.