WKD is gearing up for Valentine’s Day with a new poster campaign.

Three new posters feature messages including “Appreciate beauty this Valentine’s Day - watch Barcelona on the telly” and, above a bottle of WKD, “This absolutely counts as a nice bottle of red”. They will be available from next month.

They would generate “wry smiles among women, while guys will relate to the insights into male thinking”, said Debs Carter, marketing director for WKD owner Beverage Brands.