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Dairy Crest has teamed up with Diageo to launch a range of Baileys products aimed at invigorating the flavoured cream market. The Extra Thick Cream, launched this week, comes in Baileys Original Irish Cream and Baileys with a Hint of...
Cream liqueur specialist Walders has launched a vanilla-flavoured vodka cream liqueur as an alternative to Diageo's market leader, Baileys. Walders' dairy-free Vodka & Vanilla Creamy Liqueur (rsp: £13.49) is the second cream liqueur to be...
Baileys is to be brought out of hibernation this spring with a campaign to encourage consumers to drink the cream liqueur all year round and not just at Christmas. The company is putting £1m behind the campaign, which will run from this...
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