Unilever Home and Personal Care has teamed up with footballing legends Ian Wright, John Barnes, Matt Le Tissier and Neil Ruddock to launch what it claims will be the ultimate fan experience for the forthcoming World Cup.

The company is setting up the Sure FanZone on the banks of the River Thames, which will enable lucky fans to watch each England match with the aid of a number of 'sensory experiences', ranging from dry ice and confetti to foam machines and hi-tech lighting.

Ian Wright and co will be on hand as 'ringmasters' to control the special effects at each game.

Unilever is offering 150 tickets up for grabs for each England screening, which are available via a ballot system on its web site www.surefanzone.co.uk.