A berry-supplying outfit has been launched by two grower-owned companies to exploit the potential of lesser types of berry.

EuroberryUK was formed by Wellpict-­European, of England, and Hortifrut, of Chile, which between them have a broad and strong production base around the world to provide UK customers with an entire berry range offer.

The combined breeding programmes of Hortifrut and Wellpict will give EuroberryUK customers access to many exclusive varieties of blueberries, raspberries, blackberries and strawberries, all selected for improved attributes to meet rising quality demands.