Drinks group Allied Domecq has signed a contract to market and distribute the Stolichnaya vodka brand portfolio in markets within the European Union, Latin America, Asia Pacific and Africa.

As the leading Russian vodka brand, Stolichnaya will now become one of Allied Domecq’s core brands, and the new contract will enhance the company’s current involvement with the brand.

Allied already distributes the vodka in the USA, Canada, Mexico and the Nordic region. Since it began US distribution in January 2001, sales of Stolichnaya have grown from 1.2 million cases to 1.9 million cases.


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