Allied Bakeries is making its first foray into social media with the launch of a Facebook page for its 120-year-old Allinson brand. The online push follows a re-launch of the brand last month that included new packaging based on Victorian designs and the roll-out of new loaf Brown Batch With ...
Arden Fine Foods has added a premium Italian range to its biscuit and bakery line up. The Arden & Amici range comprises four products: Soft Amaretti; an Almond and Chocolate Chunk Biscotti; and two Cantuccini variants, chocolate Chunk and Almond (rsp: £2.19).
Heavy spending on advertising and the high price of wheat saw margins tighten for Kingsmill over the previous year, according to brand owner Associated British Foods. The company said its Allied Bakeries subsidiary had achieved “only partial recovery of higher wheat costs” due to the “extremely competitive market”.
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